Hello and Welcome back everybody. Last friday I visited the industrial sites of Schiphol Airport to pick up a package that I ordered a few days before that.
To see why I went to pick up the package myself, I should first describe the difference between the companies that deliver.
First of all, we’ve got the TNT Expresses of this world, which outsourced their delivery to one-man businesses who are paid per package that they deliver. This company gives you a heads-up when they’ve got an expected delivery time, and usually this time is at the beginning of the evening, when everybody is home from work/study.
On the other hand, we find the DHL’s. These kinds of companies have a focus on the B2B market, and therefore deliver between 9:00 – 18:00, quite regular working times so that expedition can take in the packages. For these people the exact time of delivery is less important, so to save costs they only state the date and use more simple track-and-trace ideas.
Too bad for me, the company that sent the package to me used DHL, and so the delivery woman was at my place at 15:00, when I nobody was home. They left a note for me to pick a new a date.
I had the choice to pick the three upcoming days, and they only stated that they would come by anytime between 9:00 and 18:00. And I wouldn’t be sure that there would be somebody home during the day, so I had the choice to pick it up far away.
When this would have happened with the TNT’s, I would have had the opportunity to pick the package up at a post office near me (around 500 meters), or they would have come by the next day within a two-hour time slot.
When you run an online business aimed at consumers, it’s important to pick the right delivery company for your packages. So when you aim at consumers, pick a delivery company that also aims at B2C, so that your customers don’t have to go to an industrial area to pick up their package.
Think, and then pick wisely.
With that I’m ending today’s post. On wednesday I’ll be back with more from me. In the mean time, Enjoy.
Header image: Copyright Alden Jewell under Creative Commons License