I know I’m not always the most positive about my study, but there are many good things about it. For example, the growing use of serious games within the courses.
Using games within courses helps bridging the gap between the literature and the rest of the world, which is something which was sometimes forgotten in the past.
Luckily, this is rapidly changing, and so I had the pleasure to take part in two games during the past few weeks.
First of all, I followed the course on Open Innovation, which was a combination of lectures in which the literature was covered, together with a serious game in which the literature of the week was used to make decisions for a virtual robotics company.
The overall goal of the game was to run the most successful company, by taking decisions on exploration and exploitation, collaborating with other teams and all kinds of other variables linked to running a company using open innovation.
Although our team didn’t win the game, we did learn a lot (as I did win the quiz in which we were tested about how much we learned), showing that it is very useful to make use of these serious games.
Next to that, I also follow the course on Selling New Products. For this course also a serious game is part of the program.
This game was about selling a Baggage Handling System to a Vietnamese Airport, were the entire game was hosted by VanDerLande.
Also during this game the team learned a lot, and mainly that it’s not so much about the facts, but more about the soft values of the customer, and convincing them that you are the best partner for them.
These two examples show that also enough good stuff happens at the Innovation Management master at the TU/e, and that the university is slowly moving out of it’s ivory tower. Slowly, but at least there’s some form of movement, and I hope that it will continue conquering the university.